India’s jewellery industry is one of the most culturally rich and commercially powerful sectors in retail. Yet when it comes to Public Relations, many jewellers continue to treat it as an afterthought rather than a strategic leadership function. At Gecko, we often observe a pattern of mistakes that hold otherwise strong brands back from building…

In times of geopolitical conflict, reputation becomes as critical as reality. When uncertainty spreads, perception often travels faster than facts. For a global city like Dubai — which has carefully built its identity as a safe, stable, and thriving economic hub — managing reputation during regional conflict becomes a strategic priority. Dubai sits at the…

In December 2025, India witnessed one of the most severe aviation disruptions in recent memory. IndiGo, the country’s largest airline with over 60% domestic market share, cancelled more than 4,000 flights. While airports across major cities descended into chaos, passengers were stranded for hours with thousands of bags misplaced, serpentine queues stretched across terminals, and…

There was a time when editors shaped public discourse. With journalistic integrity, fact-checking, and a healthy fear of the Press Council, the newsroom served as society’s conscience. However, that world is behind us now. Today, public opinion is not curated in newsrooms but manufactured by algorithms. What you see is no longer dictated by news…