Problem Snapshot
- A relatively unknown financial services firm entering the capital markets
- SEBI approval triggered an extremely tight execution window of under 10 days
- Immediate need to build trust and credibility with investors, brokers and media
- BBB ratings posed challenges in convincing investor segments
- High reputational stakes ahead of a critical debt IPO and listing milestone
The Mandate
- Investor communications
- Media strategy
- Event-led reputation building
- Roadshow strategy
Our Strategy
Craft disciplined, SEBI-compliant communication and high-impact investor engagement to build confidence, credibility, and momentum ahead of the listing.
Our Approach
- Designed and executed two high-profile investor conferences in Ahmedabad and Mumbai
- Delivered end-to-end event strategy, logistics and on-ground execution within 10 days
- Crafted investor-centric messaging, FAQs and spokesperson material aligned with regulatory requirements
- Executed a remote-first media strategy across time zones under tight legal constraints
- Led targeted media outreach to position the debt IPO as a significant financial milestone
- Coordinated closely with leadership, legal and IR teams to ensure accuracy and compliance
- Enabled strong broker and investor participation through curated invitations and outreach
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