Problem Snapshot
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Building visibility for IAAPI Amusement Expo, a major B2B platform for India’s amusement and entertainment sector
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Reaching diverse stakeholders across manufacturers, suppliers, investors, park operators and entertainment professionals
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Creating awareness around emerging technologies, evolving consumer preferences and investment opportunities in the sector
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Securing media attention across national, business, trade, digital and regional publications
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Translating the expo’s industry developments, leadership perspectives and research into relevant media stories
The Mandate
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Strategic media outreach and event amplification
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Leadership visibility and media engagement
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Industry positioning and narrative development
Our Strategy
Strengthen IAAPI Amusement Expo’s visibility as a leading industry platform while bringing the growth and opportunities of India’s amusement sector into the media conversation.
Our Approach
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Developed and circulated pre-event press materials and media invitations, supported by targeted outreach across national, business, trade and regional publications
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Conducted media pitching and follow-ups to build visibility ahead of the expo
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Coordinated on-ground media engagement, press briefings and interview opportunities with IAAPI leadership and industry representatives
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Supported media coverage of the unveiling of the IAAPI–Anarock report, Ready, Set, Play: India’s Indoor Amusement Industry at a Turning Point
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Facilitated journalist access and post-event follow-ups to extend coverage of the expo and its industry developments
