Problem Snapshot
- An emerging FMCG beverage brand announcing its first external fundraise
- Limited brand recall outside trade and niche circles
- A modest ₹10 crore funding round competing with larger startup fundingannouncements
- Need to signal ambition, scalability and investor confidence despite the size of the raise
- High risk of being overlooked in a crowded startup and funding news cycle
The Mandate
- Funding communications
- Startup media strategy
- Brand credibility building
Our Strategy
Position Rio Innobev’s first fundraise as a strategic growth milestone, not just a funding headline.
Our Approach
- Crafted a clear, funding-focused narrative highlighting growth ambition, retail expansion and investor confidence
- Developed a tightly positioned press release tailored for startup, funding and business media
- Advised founders on messaging discipline and realistic media expectations
- Executed targeted outreach to relevant startup, FMCG, retail and business journalists
- Scaled visibility post-organic traction through a calibrated wire dissemination
- Tracked and analysed coverage to inform future funding and brand storytelling
