The Expertise

Public Relations and Press Conference Management

The Client

The Challenge

Our Approach

The Result

The Client

ALROSA, a diamond company headquartered in Russia, is a global leader in rough diamond mining, and accounts for about one-third of the world’s diamond production. The company has had a long association with India, trading gem-quality diamonds, the source material for polished diamonds. It was keen on further strengthening this relationship by establishing its first representative office in India at Bharat Diamond Bourse in BKC, Mumbai. The decision was made as it was necessary for the company to have a local representative who could provide an accurate estimate of the current industry scenario, directly address challenges faced by traders, streamline existing business processes and acquire new clients.