Problem Snapshot
- Entering the market with a hospitality model India had never seen before
- No existing category benchmarks or consumer understanding of curated vacation homes
- Low brand awareness in a cluttered travel and hospitality landscape
- Founders lacked visibility and credibility as category spokespersons
- Need to build trust, demand and supply simultaneously in a nascent market
The Mandate
- Category creation
- Founder positioning
- Media & narrative leadership
Our Strategy
Position SaffronStays as the pioneer and category leader of India’s micro-hospitality movement.
Our Approach
- Built trust-led relationships with key editors and journalists
- Created first-hand brand experiences through curated media immersions
- Positioned founders as authoritative voices in the emerging category
- Launched India’s first awards for vacation homes — SaffronStays Select
