Problem Snapshot
- A globally iconic brand launching new products in the Indian market
- Brand strategy driven from the US, with local execution required in India
- Need to cut through clutter in a category dominated by high-decibel marketing
- Opportunity to translate Monster’s global DNA (X Games, extreme sports) into an India-relevant narrative
- Requirement for both experiential impact and nationwide media amplification
The Mandate
- Product launch communications
- Experiential PR
- Celebrity & brand partnership announcements
Our Strategy
Bring Monster’s global extreme-sports identity to life in India through immersive storytelling and high-impact media amplification.
Our Approach
- Conceptualised and executed an experiential product launch anchored in Monster’s X Games legacy
- Collaborated with the Monster marketing team to execute a first-of-its-kind stunt showcase in India featuring international freestyle motocross athletes.
- Chose Udaipur as the backdrop to recreate the iconic James Bond “Octopussy” chase sequence, blending global pop culture with Indian geography
- Enabled on-ground media capture and visual storytelling against Lake Pichola and the city’s landscape
- Distributed the story nationally post-event to maximise reach and longevity
- Led communications for Monster Energy’s tie-up with Hardik Pandya, positioning it as a youth-culture milestone
- Executed targeted press release dissemination across metros and key regional markets
