Problem Snapshot
- Announcement of a 105-acre township JV in Pune with Hiranandani Communities
- Association with a highly dominant, media-savvy legacy brand
- Risk of Krisala being overshadowed in media narratives
- Opportunity to reposition Krisala among Pune’s top real estate developers
- Need to create strong pre-launch buzz while retaining narrative balance
The Mandate
JV announcement strategy · Media relations · Brand positioning
Our Strategy
Design a high-impact, tightly controlled announcement that positioned Krisala as an equal partner—while maximising visibility and anticipation ahead of the project’s larger reveal.
Our Approach
- Advised on end-to-end event strategy including venue, flow, spokesperson preparation and FAQs
- Crafted and embargoed the JV announcement for top-tier business and real estate media
- Curated an elite, multi-city media guest list with strong Mumbai and Maharashtra presence
- Facilitated balanced storytelling to spotlight both partners without diluting Krisala’s identity
- Enabled exclusive one-on-one interactions between brand leaders and A-list journalists
- Ensured seamless on-ground execution, media registration, press kits and post-event dissemination
