Problem Snapshot
- 2baconil is a nicotine transdermal patch developed to support smoking and tobacco de-addiction
- Tobacco addiction is widespread, yet de-addiction remains under-addressed in India
- Nicotine replacement therapies are poorly understood by the public
- Communication required medical credibility, behavioural sensitivity and regulatory care
- Low awareness and limited time to educate without appearing promotional
The Mandate
- Public relations
- Health education
- Media & image management
Our Strategy
Position 2baconil as a medically credible, science-led solution within India’s nicotine de-addiction ecosystem.
Our Approach
- Educated media on nicotine addiction, treatment pathways and responsible de-addiction
- Designed awareness-led anti-tobacco campaigns focused on behaviour change
- Built visibility through culturally relevant platforms and partnerships
- Maintained strict regulatory and ethical sensitivity across all communication
