Problem Snapshot
- A high-stakes legal challenge to the sale of Force India, a UK-based Formula One team, formerly owned by Vijay Mallya
- Allegations of an opaque bidding process leading to £40 million in lossesfor 13 Indian lenders, led by SBI
- Core dispute unfolding in the UK, with no inherent relevance for Indian audiences.
- High legal sensitivity, financial scrutiny, and risk of speculation
- Urgent need for a credible, fact-led Indian narrative to prevent reputational fallout
The Mandate
Crisis communications | Cross-border narrative contro | Fact-led media engagement
Our Strategy
Reframe a foreign legal dispute into a clear, India-relevant narrative centred on governance, financial accountability, and creditor impact.
Our Approach
- Coordinated closely with Hudson Sandler (London) as India partners on a global campaign, ensuring alignment across markets
- Anchored all communication around verified facts, timelines and audited data
- Repositioned the story through the lens of Indian lender losses and governance lapses
- Executed a remote-first media strategy across time zones under tight legal constraints
- Conducted tightly controlled, one-on-one briefings with senior journalists
- Maintained strict message clarity to prevent speculation and legal risk
