Digital Strategy, Social Media
The Times Healthcare Achiever’s Awards is an initiative by the Times of India Group to honour individuals and organizations who have made outstanding contributions in the fields of medicine and healthcare
After editions in Delhi and Hyderabad, the Times Healthcare Achiever’s Awards were to be held in Mumbai for the first time. The goal was to generate leads to maximize the number of entries nominating individuals and healthcare institutions for the awards.
The media team's focus was to target right set of audiences, who showed an affinity towards this IP. The geo-targeting along with designation, interest and behaviour intersect provided rich leads who were well-under the desired cost per lead. Real-time optimization, multiple ad-creative and permutation and combination of core audiences made this campaign a success.
We were able to successfully support the organizers of the Times Healthcare Achiever's Awards during its first edition in Mumbai by generating 145 leads in 30 days with a 12% increase in Facebook engagement.